| Course Name |
E-Business: Administration, Security and Marketing
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
SE 482
|
FALL
|
3
|
0
|
3
|
5
|
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | ELECTIVE_COURSE | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | Face-To-Face | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| National Occupational Classification Code | - | |||||
| Course Coordinator |
|
|||||
| Course Lecturer(s) |
|
|||||
| Assistant(s) | - | |||||
| Course Objectives | The main objective of this course is to provide the students with basic definition of e-commerce as well as understanding concepts of SCM and CRM. | |||||||||||||||||||||||||||||||||||||||||||||
| Learning Outcomes |
The students who succeeded in this course;
|
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| Course Description | At the end of this course students will be able to develop and maintain e-commerce websites. | |||||||||||||||||||||||||||||||||||||||||||||
| Related Sustainable Development Goals |
-
|
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|
|
Core Courses |
|
| Major Area Courses |
X
|
|
| Supportive Courses |
|
|
| Media and Managment Skills Courses |
|
|
| Transferable Skill Courses |
|
| Week | Subjects | Required Materials | Learning Outcome |
| 1 | Introduction | Chapter 1 | LO1 |
| 2 | E-commerce | Chapter 2 | LO1 |
| 3 | E-commerce fundamentals | Chapter 3 | LO2 |
| 4 | E-environment | Chapter 4 | LO2 |
| 5 | E-business strategy | Chapter 5 | LO2 |
| 6 | Supply chain management | Chapter 6 | LO2 |
| 7 | E-procurement | Chapter 7 | LO3 |
| 8 | Midterm | Chapter 8 | - |
| 9 | Customer relationship management I | Chapter 9 | LO3 |
| 10 | Customer relationship management II | Chapter 9 | LO3 |
| 11 | Analysis and design I | Chapter 10 | LO4 |
| 12 | Analysis and design II | Chapter 10 | LO4 |
| 13 | Implementation and maintenance | Chapter 11 | LO4 |
| 14 | Security and privacy | Chapter 12 | LO4 |
| 15 | Course Review | - | |
| 16 | Final | - |
| Course Notes/Textbooks | Chaffey. D. EBusiness and ECommerce Management. 5/E. Prentice Hall. 2011. ISBN: 9780273752011 |
| Suggested Readings/Materials | Sharda R. Delen D. Turban E. Analytics. Data Science. & Artificial Intelligence: Systems for Decision Support. 2020. ISBN: 1292341556 |
| Semester Activities | Number | Weighting | LO1 | LO2 | LO3 | LO4 |
| Quizzes / Studio Critiques | 1 | 20 | X | X | ||
| Midterm | 1 | 40 | X | X | ||
| Final Exam | 1 | 40 | X | X | X | X |
| Total | 3 | 100 |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Participation | - | - | - |
| Theoretical Course Hours | 3 | 16 | 48 |
| Laboratory / Application Hours | - | - | - |
| Study Hours Out of Class | 2 | 16 | 32 |
| Field Work | - | - | - |
| Quizzes / Studio Critiques | 1 | 15 | 15 |
| Portfolio | - | - | - |
| Homework / Assignments | - | - | - |
| Presentation / Jury | - | - | - |
| Project | - | - | - |
| Seminar / Workshop | - | - | - |
| Oral Exams | - | - | - |
| Midterms | 1 | 25 | 25 |
| Final Exam | 1 | 30 | 30 |
| Total | 150 |
| # | PC Sub | Program Competencies/Outcomes | * Contribution Level | ||||
| 1 | 2 | 3 | 4 | 5 | |||
| No program competency data found. | |||||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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